i Newspaper

Print, press and posters

The i Newspaper sells itself as digestable and impartial. So we created a series of ads that used the form of newspapers/CMYK to tell that story.

It won Campaign Press Ad of the year and won Best Press Campaign in creative circle in 2018.

I also think it’s probably the only time you’ll ever see the word ‘Vaudevillian’ in an ad, ever.

Take a look at some posters I created below, which were printed in their offices and used to build their tone-of-voice documents.