Peperami - Integrated Campaign

We won the Peperami pitch in 2017 with a very simple minded, selfish thought.

Your ads used to be amazing, this character is iconic, why aren’t you doing much more with him.

This campaign was an integrated promo push tied in with theme parks, where each pack could win you theme park tickets to ‘terrify a friend for free’.

Across TV, social, we also created a pack of ‘Undercrackers’ that you could wear and a scary video challenge game that used your accelerometer in your phone to see how much of a wuss you are.